​The folks at Yorkshire Tea asked us to pitch ideas for a BTL campaign to tie into their current TV ad staring Michael Parkinson and other celebrities doing a PROPER job at the factory.

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There were 3 different routes in total but my skills were needed on one in particular. Yorkshire tea packaging features various commissioned paintings of the beautiful Yorkshire countryside, where as other brands might use photography. 

 

I was tasked with visualising a detailed and convincing digital painting of the factory set in the heart of the dales whilst hiding key components around the image linking it back to the TV Advert, such as the Kaiser Chiefs playing live 'holding' music in the office, the Brownlee brothers making special deliveries or Parky's misplaced cricket bat. I even hid supermarket delivery vans to allow for some retailer specific promotions and visualised how a pallet wrap should be done PROPER!

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Responsible for:

Composition, Retouching, visualising.

(on this route and some of the other routes in the pitch deck)