Whitworths
packaging range

​Whitworths gave their entire range of fruit & nut snacks a more youthful facelift.

With the creative direction being supplied by the very talented Marta Satterthwaite, I was brought in to recreate and embellish the packs using the newly shot ingredients. Choosing the best images from the extensive bank of fruit & nut pieces, I would retouch and colour balance each and every one creating swirls and clusters of deliciousness.

Once agreed, I moved onto setting up dozens of artwork files, setting the type and even deciding how best to layout the back of pack copy/nutritional information.

There 6 products in all, with some having 3-4 flavour variants and others having 9-10 variants (not including the boxes in the case of 'Shots'.

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I thoroughly enjoyed working on this project as I felt it perfectly suited my skill set. The product looked amazing and the client full of praise and over the moon with the final packs.

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Responsible for:

Photography selection, Clipping, Composition, Retouching, Consistency, Brand compliance, Type setting, Artwork, Pack mockups, Asset supply and role out for print.