​This was one of those great times when you really feel that you get to own a project. Handed to me at the creative concept stage, I was tasked with transforming a loose visual comped together from found images, into a suite of mouth-watering press ads and digital banners to really showcase how the rich variety of infused flavours explode with each cup of ToH's tea and coffee.

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Due to the sheer amount of ingredients, budget and for consistency, we opted to shoot all the ingredients ourselves (except for a few such as the liquid splashes and powder bursts) rather than troll through endless and expensive stock images thus making it a lot easier to dictate the light direction and colour correct the images on mass.

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Each ingredient was cut out, colour balanced and retouched before creating each flavour burst. Once the composition was approved I would add shadows/highlights, dodge/burn and blur where necessary. 

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Responsible for:

Photography direction, Clipping, Composition, Retouching, Consistency, Brand compliance, Type setting, Creation of coffee capsules in Photoshop 3D, Artwork, Asset supply and role out for print and digital.